Privacy Policy
Agentiv-x Privacy Policy
Last updated: 11 April 2026
This Privacy Policy explains how AGENTIV-X LIMITED (“Agentiv-x”, “we”, “us” or “our”) collects and uses personal data when you visit our website, contact us, request information, request a demo, book a meeting, download content, or otherwise interact with us in a business context.
AGENTIV-X LIMITED is a company registered in England and Wales under company number 16742629 with its registered office at Old Ale House, New Road, Naughton, Ipswich, England, IP7 7BX. You can contact us about privacy at privacy@agentiv-x.com.
1. Scope of this notice
This notice is mainly for website visitors, prospective customers, business contacts, and people who contact us through our website or other business channels.
Where we process personal data inside the Agentiv-x platform on behalf of a customer, we normally act as a processor on that customer’s instructions. That processing is governed primarily by our customer contract and data processing terms, and the relevant customer will usually be the controller for that data.
2. Personal data we may collect
The personal data we collect depends on how you interact with us, but may include the following categories:
- Business contact data, such as your name, work email address, telephone number, company name, job title and other professional contact details.
- Enquiry and correspondence data, such as the content of messages, form submissions, meeting requests, commercial discussions and follow-up notes.
- Meeting and scheduling data, such as availability, booking details, attendance status and meeting-related notes.
- Website usage and technical data, such as IP address, device and browser information, pages viewed, referring pages, timestamps, session identifiers and campaign parameters.
- Marketing and preference data, such as consent choices, subscription status, suppression status, event or content download history, and campaign engagement data.
- Information we receive from other sources, such as referrals, public professional sources including company websites and professional networking platforms, or organisations you represent.
Please do not send special category data or other unnecessary sensitive personal data through public website forms unless we specifically ask you to do so in a secure way.
3. How we collect personal data
- Directly from you, for example when you submit a contact form, request a demo, book a meeting, download content or correspond with us.
- Automatically from your device and browser when you use our website, including through strictly necessary cookies and, where you consent, non-essential cookies and similar technologies.
- From service providers that support our website, CRM, meeting booking, analytics, communications or marketing operations.
- From third parties or publicly available professional sources where that is appropriate for legitimate B2B sales, marketing or relationship-management activity.
4. How we use personal data and our lawful bases
We use personal data only where we have an appropriate lawful basis. The main purposes and bases are summarised below.
| Purpose | Typical lawful basis |
| To operate, maintain and secure our website and related systems. | Legitimate interests (to run a secure and effective website and protect our business and users). |
| To respond to enquiries, arrange meetings, provide requested information and manage business relationships. | Legitimate interests. Where you ask us to take steps specifically requested by you before entering into a contract with you, contract or pre-contract steps may also apply. |
| To send marketing or business development communications. | Legitimate interests for some B2B marketing where permitted by law; consent where PECR or other law requires it. |
| To use analytics, advertising, conversion tracking or retargeting technologies. | Consent, where those technologies are not strictly necessary. |
| To keep records, investigate complaints, prevent misuse, protect rights and deal with disputes. | Legitimate interests and, where applicable, establishment, exercise or defence of legal claims. |
| To comply with applicable legal, regulatory, tax, accounting or statutory obligations. | Legal obligation. |
Where we rely on legitimate interests, we assess whether the processing is necessary, proportionate and reasonably expected in the relevant business context, and we consider the impact on your rights and interests.
5. Marketing communications
We may use business contact details to send you information about Agentiv-x, our services, events, insights or related content where permitted by law.
Where consent is required for a particular channel or message type, we will ask for it before sending that marketing. Where consent is not required and we rely on legitimate interests, we will still offer an easy way to opt out.
- using the unsubscribe link in a marketing email;
- changing your preferences in any relevant preference centre, where available; or
- emailing privacy@agentiv-x.com and asking us to stop.
We may still send service, relationship-management or legal/privacy communications that are not promotional where necessary.
6. Cookies and similar technologies
We use cookies and similar technologies on our website for security, website operation, analytics, functionality, campaign measurement and, where permitted, advertising and retargeting.
Strictly necessary technologies are used because they are required for the website or a service you request. We will seek your consent before setting or accessing non-essential cookies or similar technologies.
For more detail, including categories of cookies, how to manage your choices and the third-party tools we use, please see our Cookie Policy.
7. Who we share personal data with
We may share personal data with trusted third parties where necessary for the purposes described in this notice, including:
- website hosting, infrastructure, security and IT providers;
- CRM, communications, sales and marketing platform providers;
- meeting booking, scheduling and customer support providers;
- analytics, campaign measurement and advertising providers;
- professional advisers such as lawyers, auditors, accountants and insurers;
- courts, regulators, law-enforcement bodies or other authorities where required; and
- actual or prospective investors, purchasers or advisers in connection with a transaction, subject to appropriate confidentiality protections.
Our website and marketing operations may currently involve providers such as HubSpot and LinkedIn. We do not sell personal data.
8. International transfers
Some of our providers or support personnel may access personal data from outside the UK or EEA. Where we transfer personal data internationally, we will use an appropriate lawful transfer mechanism and safeguards, such as an adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another valid mechanism permitted by law.
9. How long we keep personal data
We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, subject to any legal or regulatory requirements. Typical periods are set out below.
| Data type | Typical retention approach |
| General business enquiries, demo requests and sales correspondence | Usually up to 24 months after our last meaningful contact, unless a longer period is needed for an ongoing opportunity, contract, complaint or legal matter. |
| Meeting booking and scheduling records | Usually up to 12 months after the meeting or cancelled booking, unless they form part of broader relationship records. |
| Marketing preferences and suppression records | For as long as necessary to respect your preferences and demonstrate compliance. |
| Website security and technical logs | Usually up to 12 months, unless a longer period is needed for security investigation or legal reasons. |
| Cookie consent records | For as long as reasonably needed to record and evidence your choices and compliance, typically not more than 13 months unless a different period is justified. |
| Complaint, dispute and legal records | For as long as reasonably necessary to manage the matter and applicable limitation or record-keeping periods. |
We may retain information for longer where required by law, where a complaint or dispute is ongoing, or where it is necessary to establish, exercise or defend legal claims. When personal data is no longer required, we will delete it, anonymise it or securely destroy it.
10. Security
We take appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or unauthorised access. These measures may include access controls, encryption where appropriate, logging and monitoring, supplier due diligence and incident-response processes.
11. Profiling and automated decision-making
We may use limited analytics, segmentation and audience-building tools in connection with our website and marketing activity. However, for the processing covered by this notice, we do not use your website, enquiry or ordinary business-contact data to make solely automated decisions about you that produce legal or similarly significant effects.
12. Your rights
Depending on the circumstances and applicable law, you may have rights to access your personal data, ask for correction, ask for deletion, ask us to restrict processing, object to processing, request portability, and withdraw consent where we rely on consent.
To exercise a right or raise a privacy concern, please contact privacy@agentiv-x.com. We may ask for information to verify your identity before acting on a request.
13. Complaints
If you are unhappy with how we handle your personal data, please contact us first at privacy@agentiv-x.com. We maintain a process for handling data protection complaints and will investigate concerns appropriately.
You also have the right to complain to the Information Commissioner’s Office in the UK. In most cases, the ICO will expect you to have raised the issue with us first.
14. Third-party websites
Our website may contain links to third-party websites or services. We are not responsible for their privacy practices, content or security. Please review their own privacy notices before submitting personal data to them.
15. Changes to this notice
We may update this Privacy Policy from time to time to reflect changes in law, guidance, technology, our services or the way we process personal data. When we do so, we will update the “Last updated” date at the top of this notice and publish the revised version on our website.
16. Contact details
AGENTIV-X LIMITED
Old Ale House, New Road, Naughton, Ipswich, England, IP7 7BX
Email: privacy@agentiv-x.com